Relatable storytelling and guided discovery approach in the Counteroffers e-Course

Target audience:

Junior agency recruiters

Problem:

New recruiters suffer from significantly higher rate of candidates withdrawing from the process just before closing the deal, sometimes having accepted the offer. This can damage relationships with clients and has an impact on company’s income.

Solution:

A self-paced e-learning course introducing the concept of counteroffers and providing guidance on how and when to mitigate the risk of a counteroffer.

How it works:

Counteroffers are introduced through a humorous video that makes this pretty serious concept accessible to learners gets them interested in the topic. An open-ended situation stimulates prior knowledge recall and encourages learners to stipulate about the reasons leading to the outcome they’ve seen. Elements of storytelling, including a cliffhanger between the two videos, hook the learners and motivate them to keep digging deeper. As the course is set in the context familiar to the learners and features real-life examples and practical tasks there is clear value of engaging with the content.